by Scott Oser | Oct 22, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
I am guessing that many association publishers have already produced their 2014 media kit as in my experience, most advertising prospects start their future year ad planning in early September. A good rule of thumb is to have the next year’s media kit completed and...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Selling Out Advertising Inventory, slideshow
Here are seven fundamentals to address before you make another advertising sales call. Before you pick up the phone or sit down to send another email to an advertising or sponsorship prospect, here are seven fundamental things you need to do first. Know everything you...
