• Member Engagement

    How Nimble is Too Nimble?

    by  • May 21, 2020 • Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual.  I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...

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    Are You A Creator or A Curator?

    by  • April 2, 2020 • Growing Non-Dues Revenue, Improving Member Retention, Increasing Membership, Member Engagement

    Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable.  Does that mean we should be creating resources?  Curating resources? Both? I recently came across an association that was struggling with this question.  Initially it seemed like they were going to jump...

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