by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, slideshow
Now that football season is over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking about THE great fall sport. I apologize up front to anyone who is against using sports as...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow
So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow
As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Selling Out Advertising Inventory, slideshow
Here are seven fundamentals to address before you make another advertising sales call. Before you pick up the phone or sit down to send another email to an advertising or sponsorship prospect, here are seven fundamental things you need to do first. Know everything you...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue
As the creator and provider of a ton of content that has very high value to all of your association’s audiences, you are sitting on an incredibly valuable asset that can increase your association’s revenue. All you need to do is creatively think of ways...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue
If you have ever had the opportunity to sell advertising, I am sure that current and potential advertisers have asked you questions that you did not expect. I am excited to help you with some of the questions I hear on a regular basis in the hopes that it allows you...
