• Growing Revenue

    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

    Read more →

    Debunking the Myth About Association Magazine Ad Performance

    by  • August 2, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the last seven years, as I have...

    Read more →

    How Do You Get Current Advertisers to Increase Their Spend?

    by  • July 2, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day.  This is not the case for every organization but I have noticed that it is a good rule of thumb.  As an ad sales rep this means that you need to have your...

    Read more →