by Scott Oser | Mar 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI
A Direct Response Communications Audit can be very beneficial to almost any association or business. The first step is to get BOD and upper level buy-in. Once you have that here are 5 steps to get your association ready for a direct response communications audit. ...
by Scott Oser | Aug 14, 2014 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation...
by Scott Oser | Apr 10, 2014 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You...
by Scott Oser | Mar 11, 2014 | Implementing Multi-Channel Campaigns, Maximizing ROI
Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility. Talk to your association network to see what their experience has been and how it has impacted them at...
by Scott Oser | Jan 2, 2014 | Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and...
by Scott Oser | Dec 10, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give...
