by Scott Oser | Dec 10, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give...
by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI
The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow
As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership...
