by Scott Oser | Nov 21, 2018 | Improving Member Retention, Increasing Membership, Member Engagement
Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers...
by Scott Oser | Apr 18, 2016 | Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the...
by Scott Oser | Sep 1, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire....
by Scott Oser | Mar 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI
A Direct Response Communications Audit can be very beneficial to almost any association or business. The first step is to get BOD and upper level buy-in. Once you have that here are 5 steps to get your association ready for a direct response communications audit. ...
by Scott Oser | Apr 10, 2014 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You...
