by Scott Oser | Mar 23, 2014 | Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Increasing Membership
ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives...
by Scott Oser | Mar 11, 2014 | Implementing Multi-Channel Campaigns, Maximizing ROI
Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility. Talk to your association network to see what their experience has been and how it has impacted them at...
by Scott Oser | Oct 22, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
I am guessing that many association publishers have already produced their 2014 media kit as in my experience, most advertising prospects start their future year ad planning in early September. A good rule of thumb is to have the next year’s media kit completed and...
by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI
The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
