During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...
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The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...
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The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards and give your member the experience they deserve? Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations....
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As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership recruitment and retention tool, a revenue generator, and much...
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