by Scott Oser | Dec 10, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give...
by Scott Oser | Oct 22, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
I am guessing that many association publishers have already produced their 2014 media kit as in my experience, most advertising prospects start their future year ad planning in early September. A good rule of thumb is to have the next year’s media kit completed and...
by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
by Scott Oser | Aug 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the...
by Scott Oser | Jul 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day. This is not the case for every organization but I have noticed that it is a good rule of thumb. As an ad sales rep this...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow
So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to...
