by Scott Oser | Mar 11, 2014 | Implementing Multi-Channel Campaigns, Maximizing ROI
Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility. Talk to your association network to see what their experience has been and how it has impacted them at...
by Scott Oser | Jan 2, 2014 | Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and...
by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI
The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
by Scott Oser | Aug 6, 2013 | Implementing Multi-Channel Campaigns, Maximizing ROI
A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. You can read the full “Associations Now”...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, slideshow
Now that football season is over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking about THE great fall sport. I apologize up front to anyone who is against using sports as...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow
So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to...
