making money from your organization publication | Effective Strategic Marketing for Associations and More

Posts Tagged ‘making money from your organization publication’

3 Things You Should NEVER Do to Close an Ad Sale

by Scott Oser • December 10, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel
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Why Smart Advertisers Choose Associations

by Scott Oser • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it
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7 Ways to Promote Your New eZine

by Scott Oser • April 11, 2013 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association
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